PRIVACY POLICY

Privacy Policy

Last updated: 11/11/2024

Welcome to Electra.land! This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, shop for our sustainable products, or engage with our travel blog content. Your privacy is important to us, and we are committed to safeguarding your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and relevant UK data protection laws.

1. Who We Are

  • Business Name: Electra

  • Website: www.electra.land

  • Contact Email: hello@electra.land

  • Data Controller: Electra International

2. Information We Collect

We collect and process various types of personal information depending on how you interact with us:

2.1 Information You Provide to Us

  • Account Information: If you create an account, we may collect your name, email address, postal address, and phone number.

  • Order Details: When you make a purchase, we collect payment details and billing/shipping information.

  • Communications: We keep records of emails, messages, and feedback.

2.2 Information We Collect Automatically

  • Usage Data: We may collect information about how you use our website, including IP address, browser type, pages visited, and browsing activity.

  • Cookies: We use cookies and similar tracking technologies to enhance your experience, analyze usage, and deliver personalized content. You can manage cookie preferences through your browser settings.

2.3 Information from Third Parties

  • Payment Processors: When you make a payment, third-party payment processors collect and handle your financial information in line with their own privacy policies.

  • Social Media Platforms: If you engage with us on social media, we may collect information available on those platforms, in accordance with their privacy terms.

3. How We Use Your Information

We may use your information for the following purposes:

  • To Process Orders: Fulfill and manage your orders and shipments.

  • To Improve Services: Enhance your website experience and improve our product offerings.

  • To Communicate: Send you updates on orders, respond to your inquiries, and provide customer support.

  • For Marketing: With your consent, send promotional offers, newsletters, and product updates. You can unsubscribe at any time.

  • For Analytics: Analyze trends and user behavior to improve our website and marketing.

4. Legal Basis for Processing Your Data

Under UK GDPR, we rely on the following legal grounds to process your data:

  • Performance of a Contract: To fulfill orders and provide services.

  • Consent: For email marketing, non-essential cookies, and certain other activities.

  • Legitimate Interests: For fraud prevention, security, and business analytics.

  • Compliance with Legal Obligations: As required by applicable laws and regulations.

5. Sharing Your Information

We do not sell or rent your personal information. However, we may share your data in the following instances:

  • Service Providers: We work with third-party providers for payment processing, shipping, marketing, and analytics.

  • Compliance with Law: To comply with legal obligations, court orders, or regulatory requirements.

  • Business Transfers: In case of a merger, sale, or acquisition, your information may be transferred as part of business assets.

6. International Transfers

Since we offer services worldwide, your data may be transferred outside the UK. When we do so, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your personal information.

7. Retention of Your Data

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

8. Your Data Protection Rights

Under UK GDPR, you have certain rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.

  • Rectification: Request correction of inaccurate or incomplete data.

  • Erasure: Request deletion of your data in certain circumstances.

  • Restriction: Restrict processing under specific conditions.

  • Data Portability: Request to transfer your data to another provider.

  • Object: Object to processing based on legitimate interests, direct marketing, or profiling.

To exercise your rights, please contact us at [Your Contact Email].

9. Cookies and Tracking Technologies

We use cookies to improve your browsing experience, analyze website traffic, and personalize content. Essential cookies are necessary for the website to function, while other cookies require your consent.

  • Cookie Categories:

    • Essential Cookies: Required for website functionality.

    • Analytics Cookies: Help us understand website usage and improve our services.

    • Marketing Cookies: Personalize content and advertising based on browsing behavior.

To manage your cookie preferences, you can adjust your browser settings or use the cookie consent tool on our website.

10. Security of Your Data

We use industry-standard security measures to protect your personal data from unauthorized access, disclosure, or destruction. While we take these precautions, please be aware that no data transmission or storage is completely secure.

11. Changes to Our Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy regularly.

12. Contact Us

For questions, concerns, or to exercise your data protection rights, please contact us:

  • Email: hello@electra.land

By using our website, you agree to the terms of this Privacy Policy. Thank you for trusting us with your personal data, and please reach out if you have any questions or feedback.